Bex's Boutique first came about in 2006 out of the frustration of how much piercings cost at most retail shops. Surely they don't need to cost as much as they do!! So we decided to import some.
We started selling to our friends, colleagues, etc. It wasn't really taken any further at that stage.
Getting to the end of 2008 we started selling on Trademe and after more than 500 happy customers, we have decided to open our own website.